Amidst the subdued temperatures in the UK, discussions about achieving net-zero targets continue to heat up, revealing a paradox in the nation's energy landscape. Government actions, including the issuance of 100 new oil and gas licenses, the delayed integration of heat pumps, and slowing other decarbonisation initiatives have ignited a conversation on the nation's commitment to its environmental objectives. Yet, beneath the surface, a deeper issue simmers — a fixation on augmenting energy supply rather than systematically addressing the underlying inefficiencies in consumption, not least of fossil fuels.